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“荔研论坛之经管分论坛”优秀论文

【第六届荔研论坛优秀论文摘要】苏晓怡:What Drives the Use of  M-payment An Empirical Study about Alipay and WeChat Payment

What Drives the Useof  M-payment ?An Empirical Study about Alipay and WeChat Payment  


 

Lijun Ma, Xiaoyi Su, Ying Yu, Can Wang, Kangqing Lin, Meiyan Lin1  

Department of Management Science

College of Management, Shenzhen University  

Shenzhen, China

ljma@szu.edu.cn, suxiaoyi2016@email.szu.edu.cn, meiyanlin1990@gmail.com  


 

AbstractWith the development of e-commerce and technology, a new payment method, mobile payment, is widely used. The purpose of this study is to investigate the factors affecting consumers’ adoption of mobile payment. To increase the explanatory power of the model, we propose an extend technology acceptance model (TAM) containing more factors. Specially, we divide perceived risk into two main kinds, perceived financial risk and perceived information risk, to study the different mechanism. To test our model, we conducted an online survey and received 295 valid questionnaires. The result shows that perceived ease of use and perceived trust have a positive and significant impact on consumers’ intention to use mobile payment.Further, we find perceived compatibility have a positive and significant impact on perceived ease of use. Beyond our expectation, perceived information risk has a positive impact on both use intention and perceived usefulness.

Keywords—mobile payment, TAM, perceived financial risk, perceived information risk

Corresponding Author. This research is partially supported by the National Natural Science Foundation of China with No. 71471118, by the Humanities and Social Sciences Foundation of Ministry of Education of China with No. 14YJC630096.  

 

发布时间:2020-03-25 17:08
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